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The media guru and bestselling author of Pitch Perfect helps professionals break away from canned communications and find their true--and most effective--voice no matter the workplace. The business world has adopted the wrong definition of successful communication. For many years, being "on message" was considered the prime directive. The overwhelming majority of professionals today exist in a rigidly narrow range of bland rhetoric, throwing around industry buzzwords and empty jargon to create the impression of business savvy. But when everyone sounds messaged (and the same), no one stands out. And now, with more ways than ever to get your message across, it's never been harder to communicate clearly and have your message stick. Bill McGowan has devoted more than twenty years to helping people find their distinctive voice. From CEOs to White House staffers to television personalities, he has coached thousands of speakers to make their narrative more memorable and distinctive by breaking free from the challenges preventing them from selling their ideas with conviction, motivating their teams during challenging times, or clearly articulating a company's mission. Speak, Memorably offers concrete strategies and tools to help anyone, in any stage of their career, cut through the numbing sameness of cliches and boring business rhetoric and find their authentic voice. Inspiring and entertaining, it is a masterclass in interpersonal communication and an inspiring call to action for professionals to break free from forgettable "brand" speak and instead craft thoughtful and memorable messages.
An explosive, deeply reported expose of Johnson & Johnson, one of America's oldest and most trusted pharmaceutical companies-from an award-winning investigative journalist "A damning portrait."-Associated Press "A page-turning drama that raises life-or-death questions about the world's largest healthcare conglomerate."-Jonathan Eig, Pulitzer Prize-winning author of King- A Life One day in 2004, Gardiner Harris, a pharmaceutical reporter for The New York Times, was early for a flight and sat down at an airport bar. He struck up a conversation with the woman on the barstool next to him, who happened to be a drug sales rep for Johnson & Johnson. Her horrific story about unethical sales practices and the devastating impact they'd had on her family fundamentally changed the nature of how Harris would cover the company-and the entire pharmaceutical industry-for the Times. His subsequent investigations and ongoing research since that very first conversation led to this book-a blistering expose of a trusted American institution and the largest healthcare conglomerate in the world. Harris takes us light-years away from the company's image as the child-friendly "baby company" as he uncovers reams of evidence showing decades of deceitful and dangerous corporate practices that have threatened the lives of millions. He covers multiple disasters- lies and cover-ups regarding the link of Johnson's Baby Powder to cancer, the surprising dangers of Tylenol, a criminal campaign to sell antipsychotics that have cost countless lives, a popular drug used to support cancer patients that actually increases the risk that cancer tumors will grow, and deceptive marketing that accelerated opioid addictions through their product Duragesic (fentanyl) that rival even those of the Sacklers and Purdue Pharma. Filled with shocking and infuriating but utterly necessary revelations, No More Tears is a landmark work of investigative journalism that lays bare the deeply rooted corruption behind the image of babies bathing with a smile.
Revealing the unfolding story of Artificial Intelligence, Richard Susskind presents a short non-technical guide that challenges us to think differently about AI. Susskind brings AI out of computing laboratories, big tech companies, and start-ups - and into everyday life. In recent years, and certainly since the launch of ChatGPT, there has been massive public and professional interest in Artificial Intelligence. But people are confused about what AI is, what it can and cannot do, what is yet to come, and whether AI is good or bad for humanity and civilisation - whether it will provide solutions to mankind's major challenges or become our gravest existential threat. There is also confusion about how we should regulate AI and where we should draw moral boundaries on its use. In How To Think About AI, Richard Susskind draws on his experience of working on AI since the early 1980s. For Susskind, balancing the benefits and threats of artificial intelligence is the defining challenge of our age. He explores the history of AI and possible scenarios for its future. His views on AI are not always conventional. He positions ChatGPT and generative AI as no more than the latest chapter in the ongoing story of AI and claims we are still at the foothills of developments. He argues that to think responsibly about the impact of AI requires us to look well beyond todayâs technologies, suggesting that not-yet-invented technologies will have far greater impact on us in the 2030s than the tools we have today. This leads Susskind to discuss the possibility of conscious machines, magnificent new AI-enabled virtual worlds, and the impact of AI on the evolution of biological humans.
An illuminating tour through the manufacturing world and its seismic influence on our lives, from internationally renowned expert Tim Minshall We live in a manufactured world. Unless you are floating naked through space, you are right now in direct contact with multiple manufactured products, including furniture, technology, clothing, and even food. And yet the processes by which these things appear in our lives are virtually invisible. How often do we stop to think: Where do the things we buy actually come from? How are they made, and how do they make their way into our hands? The answers can be found in How Things Are Made, which traces the surprising paths taken by everyday items to reach consumers, from design to creation to delivery. Innovation expert Tim Minshall takes us on a journey through the manufacturing world, from the smallest job shops to mega-factories, from global shipping hubs to local delivery at your door, revealing the inner workings of the system that runs 24-7-365 to make and deliver the things we need--or want--to live our daily lives, including cars, cakes, phones, planes, drugs, and medical devices. Along the way, he explores how we can improve the fragility of our global manufacturing system and the impact it has on the natural world, presenting a path to a truly sustainable future. Brimming with energy and lively examples, How Things Are Made maps the awe-inspiring global system of manufacturing that enables virtually every aspect of our existence. By making sense of this surprising and hidden world, we are able to make better choices for ourselves, our communities, and the planet.
We are surrounded by emoji. They appear in politics, movies, drug deals, our sex lives, and more. But emoji's impact has never been explored in full. In this rollicking tech and pop culture history, Keith Houston follows emoji from its birth in 1990s Japan, traces its Western explosion in the 2000s, and considers emoji's ever-expanding lexicon. Named for the world's most popular pictogram, Face with Tears of Joy tells the whole story of emoji for the first time.
Become fluent in the language of money and advance of your financial goals with this clear, straightforward guide to essential definitions and easy-to-understand explanations of all the economic terminology you need to know. Understanding the economy so you can effectively manage your money is not an easy job, and it's made even more complicated by the specific, complex terminology. Even the most financially responsible people can wonder how economic forces impact their personal finance. Now, Economics in Plain English has the answers. Inside you'll find straight-forward explanations of 350 economic terms ranging from production, markets and consumer behaviors to banking and monetary policies and more! This quick and easy-to-use glossary teaches you what the term means, how the concept works, and how it is used. Read through the chapters for a solid primer in economics and refer back to specific definitions as needed when reviewing financial reports, forecasts, and documents.
Get the know-how you need to safeguard your data against cyber attacks Cybercriminals are constantly updating their strategies and techniques in search of new ways to breach data security--shouldn't you learn how to keep yourself and your loved ones safe? Fully updated with information on AI, hybrid work environments, and more, Cybersecurity For Dummies is the best-selling guide you need to learn how to protect your personal and business information from the latest cyber threats. This book helps you build stronger defenses, with detailed instructions on how to protect your computer, your online data, and your mobile devices. Learn how to set up the right security measures and prevent breaches--as well as what to do if your information or systems are compromised. Learn about the different types of cyberattacks and how to defend against them Beef up your data security for hybrid work environments and cloud storage Keep your family members safe against deepfake and other social engineering attacks Make sure you have a plan to respond quickly and limit damage in the event of a breach Ideal for businesses and individuals who want to be cyber-secure. Cybersecurity For Dummies is also a great primer for anyone interested in pursuing a career in cybersecurity.
From linguist Adam Aleksic, known as @etymologynerd on social media, comes a captivating exploration of how internet algorithms are transforming language and communication in unprecedented ways. "Packed with fascinating facts, of-the-moment observations, and a sparkling voice, Algospeak is a gift to any word nerd. Deftly covering everything from emoji etymologies and trendbait to Taylor Swift fanilects... Adam Aleksic is the wise, yet accessible internet linguistics oracle we need."--Amanda Montell, author of The Age of Magical Overthinking and Cultish From "brainrot" memes and incel slang to the trend of adding "-core" to different influencer aesthetics, the internet has ushered in an unprecedented linguistic upheaval. We're entering an entirely new era of etymology, heralded by the invisible forces driving social media algorithms. Thankfully, Algospeak is here to explain. As a professional linguist, Adam Aleksic understands the gravity of language and the way we use it: he knows the ways it has morphed and changed, how it reflects society, and how, in its everyday usage, we carry centuries of human history on our tongues. As a social media influencer, Aleksic is also intimately familiar with the internet's reach and how social media impacts the way we engage with one another. New slang emerges and goes viral overnight. Accents are shaped or erased on YouTube. Grammatical rules, loopholes, and patterns surface and transform language as we know it. Our interactions, social norms, and habits--both online and in person--shift into something completely different. As Aleksic uses original surveys, data, and internet archival research to usher us through this new linguistic landscape, he also illuminates how communication is changing in both familiar and unexpected ways. From our use of emojis to sentence structure to the ways younger generations talk about sex and death (see unalive in English and desvivirse in Spanish), we are in a brand-new world, one shaped by algorithms and technology. Algospeak is an energetic, astonishing journey into language, the internet, and what this intersection means for all of us.
A smart, incisive look at the technologies sold as artificial intelligence, the drawbacks and pitfalls of technology sold under this banner, and why it's crucial to recognize the many ways in which AI hype covers for a small set of power-hungry actors at work and in the world. Is artificial intelligence going to take over the world? Have big tech scientists created an artificial lifeform that can think on its own? Is it going to put authors, artists, and others out of business? Are we about to enter an age where computers are better than humans at everything? The answer to these questions, linguist Emily M. Bender and sociologist Alex Hanna make clear, is "no," "they wish," "LOL," and "definitely not." This kind of thinking is a symptom of a phenomenon known as "AI hype." Hype looks and smells fishy: It twists words and helps the rich get richer by justifying data theft, motivating surveillance capitalism, and devaluing human creativity in order to replace meaningful work with jobs that treat people like machines. In The AI Con, Bender and Hanna offer a sharp, witty, and wide-ranging take-down of AI hype across its many forms. Bender and Hanna show you how to spot AI hype, how to deconstruct it, and how to expose the power grabs it aims to hide. Armed with these tools, you will be prepared to push back against AI hype at work, as a consumer in the marketplace, as a skeptical newsreader, and as a citizen holding policymakers to account. Together, Bender and Hanna expose AI hype for what it is: a mask for Big Tech's drive for profit, with little concern for who it affects.
This self-contained monograph reports the recent approaches, methods and practices of technology-enabled personalized learning. It serves to provide some useful references for researchers and practitioners in the field in conceptualizing and deploying personalized learning.
Discover the ins and outs of personal finance--in a language you can actually understand--with these clear, straightforward definitions and explanations of all things finance from income and assets to credit, loans, and debt, to stocks, bonds, money markets, and more. The personal finance book you wished you had in school! Managing your money is not an easy job, and it's made even more complicated by the specific terminology used in personal finance. Reading through a loan agreement, credit card terms and conditions, or a stock market report can leave even the most financially responsible people wondering what exactly does this mean? Now, Personal Finance in Plain English has the answers. You'll find straightforward explanations of 350 personal finance terms ranging from banking and taxes to credit cards, student loans, and mortgages, to stock, cryptocurrency, retirement planning, and more. This quick, easy-to-use glossary teaches you what the term means, how the concept works, and how it is used. Read through the chapters for a solid primer in personal finance or refer to specific definitions as needed when reviewing your financial documents. Take control of your financial goals and master the complex language of finance with Personal Finance in Plain English.
Sustainability and its competitive advantage are the goals of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. Greener Products: The Making and Marketing of Sustainable Brands written by a renowned sustainability expert, continues to address the latest developments in the extremely fast-moving field of sustainability. The third edition is thoroughly updated, introduces new case studies, and includes a new chapter on green marketing. With over 40 case studies, it explores the best practices of leading global companies and helps readers learn what it is that makes them successful. New in the Third Edition: Presents, in a practical way, the best practices of sustainable brands in a global economy. Addresses the most current sustainability topics like circular economy, plastics in the environment, biodiversity, climate change, green chemistry, etc. Includes current marketing information on consumer trends to purchase greener products. Incorporates the latest pressures on companies to address sustainability, retailer programs, business-to-business expectations, ESG raters, rankers, and stock funds. Covers best practices of companies from various industries on how to make and market greener products. Provides current tools for making products more sustainable and methods on how to market sustainable improvements. Includes lecture slides available upon request for use in the classroom. This book serves senior undergraduate and graduate students in programs focused on sustainability, as well as academics and corporate sustainability leaders. The previous versions have been used to teach courses on sustainability, product improvement, introduction to sustainability, green marketing and sustainability, and sustainability policy. Any university that teaches a course on sustainability and any company or individual interested in making and marketing more sustainable products would benefit from the new edition of this book.
A bold new account of the state of globalization today--and what its collapse might mean for the world economy After the Cold War, globalization accelerated at breakneck speed. Manufacturing, transport, and consumption defied national borders, companies made more money, and consumers had access to an ever-increasing range of goods. But in recent years, a profound shift has begun to take place. Business executives and politicians alike are realising that globalization is no longer working. Supply chains are imperilled, Russia has been expelled from the global economy after its invasion of Ukraine, and China is using these fissures to leverage a strategic advantage. Given these pressures, what will the future of our world economy look like? In this groundbreaking account, Elisabeth Braw explores the collapse of globalization and the profound challenges it will bring to the West. Drawing on interviews with prominent executives and policymakers from around the world, Braw poses the difficult questions all businesses and economies will face--and traces the intricate story of globalization from the exuberant '90s to the embattled present.
What if everything we understood about gun violence was wrong? In 2007, economist Jens Ludwig moved to the South Side of Chicago to research two big questions: Why does gun violence happen, and is there anything we can do about it? Almost two decades later, the answers aren't what he expected. Unforgiving Places is Ludwig's revelatory portrait of gun violence in America's most famously maligned city. Disproving the popular narrative that shootings are the calculated acts of malicious or desperate people, Ludwig shows how most shootings actually grow out of a more fleeting source: interpersonal conflict, especially arguments. By examining why some arguments turn tragic while others don't, Ludwig shows gun violence to be more circumstantial--and more solvable--than our traditional approaches lead us to believe. Drawing on decades of research and Ludwig's immersive fieldwork in Chicago, including "countless hours spent in schools, parks, playgrounds, housing developments, courtrooms, jails, police stations, police cars, and lots and lots of McDonald'ses," Unforgiving Places is a breakthrough work at the cutting edge of behavioral economics. As Ludwig shows, progress on gun violence doesn't require America to solve every other social problem first; it only requires that we find ways to intervene in the places and the ten-minute windows where human behaviors predictably go haywire.
Nvidia is as valuable as Apple and Microsoft. It has shaped the world as we know it. But its story is little known. This is the definitive story of the greatest technology company of our times. In June of 2024, thirty-one years after its founding in a Denny's restaurant, Nvidia became the most valuable corporation on Earth. The Thinking Machine is the astonishing story of how a designer of video game equipment conquered the market for AI hardware, and in the process re-invented the computer. Essential to Nvidia's meteoric success is its visionary CEO Jensen Huang, who more than a decade ago, on the basis of a few promising scientific results, bet his entire company on AI. Through unprecedented access to Huang, his friends, his investors, and his employees, Witt documents for the first time the company's epic rise and its single-minded and ferocious leader, now one of Silicon Valley's most influential figures. The Thinking Machine is the story of how Nvidia evolved to supplying hundred-million-dollar supercomputers. It is the story of a determined entrepreneur who defied Wall Street to push his radical vision for computing, becoming one of the wealthiest men alive. It is the story of a revolution in computer architecture, and the small group of renegade engineers who made it happen. And it's the story of our awesome and terrifying AI future, which Huang has billed as the 'next industrial revolution,' as a new kind of microchip unlocks hyper-realistic avatars, autonomous robots, self-driving cars, and new movies, art, and books, generated on command. This is the story of the company that is inventing the future.
A smart, page-turning exploration of the business and creative decisions that transformed Taylor Swift into an unprecedented modern cultural phenomenon. Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers. But how exactly has she managed to scale her success--multiple times--while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision? And how has she managed to master the constant disruption in the music business that has made it so hard for others to adapt and endure? In There's Nothing Like This, Kevin Evers, a senior editor at Harvard Business Review, answers these questions in riveting detail. With the same thoughtful analysis usually devoted to iconic founders, game-changing innovators, and pioneering brands, Evers chronicles the business and creative decisions that have defined each phase of Swift's career. Mixing business and art, analysis and narrative, and pulling from research in innovation, creativity, psychology, and strategy, There's Nothing Like This presents Swift as the modern and multidimensional superstar that she is--a songwriting savant and a strategic genius. Swift's fans will see their icon from a fresh perspective. Others will gain more than a measure of admiration for her ability to stay at the top of her game. And everyone will come away understanding why, even after two decades, Swift keeps winning.
When it was released to the public in November 2022, ChatGPT awakened the world to a secretive project: teaching AI-powered machines to write. Its creators had a sweeping ambition--to build machines that not only could communicate but also could do all kinds of other activities, and better than humans ever could. But was this goal actually achievable? And if reached, would it lead to our liberation or our subjugation? Vauhini Vara, an award-winning tech journalist and editor, had long been grappling with these questions. In 2021, she asked a predecessor of ChatGPT to write about her sister's death, resulting in an essay that was both more moving and more disturbing than she could have imagined. It quickly went viral. The experience, revealing both the power and the danger of corporate-owned technologies, forced Vara to interrogate how these technologies have influenced her understanding of herself and the world around her--from discovering online chat rooms as a preteen to using social media as The Wall Street Journal's first Facebook reporter to asking ChatGPT for writing advice--while compelling her to add to the trove of human-created material exploited for corporate financial gain. Interspersed throughout this investigation are her own Google searches, Amazon reviews, and the other raw material of internet life--including the viral AI experiment that started it all. Searches illuminates how technological capitalism is both shaping and exploiting human existence while proposing that by harnessing the collective creativity that makes humans unique, we might imagine a freer, more empowered relationship with our machines and, ultimately, with one another.
The Psychology of Leadership offers a fresh take on leadership through the lens of groundbreaking research in positive, sports, and personality psychology. Witty, conversational, and personal, The Psychology of Leadership blends research, fascinating true stories, humor, and self-improvement advice to deliver simple yet powerful principles to master the mental game of leadership. Leaders will develop what feels like mind-reading abilities for interpreting workplace personalities, hidden motivations, and group dynamics. They will learn how to inspire their organization to move mountains, improve their ability to listen, communicate and, when necessary, persuade. Along the way they will dramatically improve their own mindset and resilience.
The incredible saga of the German-Jewish immigrants-with now familiar names like Goldman and Sachs, Kuhn and Loeb, Warburg and Schiff, Lehman and Seligman-who profoundly influenced the rise of modern finance (and so much more), from the New York Times best-selling author of Sons of Wichita Joseph Seligman arrived in the United States in 1837, with the equivalent of $100 sewn into the lining of his pants. Then came the Lehman brothers, who would open a general store in Montgomery, Alabama. Not far behind were Solomon Loeb and Marcus Goldman, among the "Forty-Eighters" fleeing a Germany that had relegated Jews to an underclass. These industrious immigrants would soon go from peddling trinkets and buying up shopkeepers' IOUs to forming what would become some of the largest investment banks in the world-Goldman Sachs, Kuhn Loeb, Lehman Brothers, J. & W. Seligman & Co. They would clash and collaborate with J. P. Morgan, E. H. Harriman, Jay Gould, and other famed tycoons of the era. And their firms would help to transform the United States from a debtor nation into a financial superpower, capitalizing American industry and underwriting some of the twentieth century's quintessential companies, like General Motors, Macy's, and Sears. Along the way, they would shape the destiny not just of American finance but of the millions of Eastern European Jews who spilled off steamships in New York Harbor in the early 1900s, including Daniel Schulman's paternal grandparents. In The Money Kings, Schulman unspools a sweeping narrative that traces the interconnected origin stories of these financial dynasties. He chronicles their paths to Wall Street dominance, as they navigated the deeply antisemitic upper class of the Gilded Age, and the complexities of the Civil War, World War I, and the Zionist movement that tested both their burgeoning empires and their identities as Americans, Germans, and Jews.
From the bestselling author of College Unbound comes a hopeful, inspiring blueprint to help alleviate parents' anxiety and prepare their college-educated child to successfully land a good job after graduation. Saddled with thousands of dollars of debt, today's college students are graduating into an uncertain job market that is leaving them financially dependent on their parents for years to come--a reality that has left moms and dads wondering: What did I pay all that money for? There Is Life After College offers students, parents, and even recent graduates the practical advice and insight they need to jumpstart their careers. Education expert Jeffrey Selingo answers key questions--Why is the transition to post-college life so difficult for many recent graduates? How can graduates market themselves to employers that are reluctant to provide on-the-job training? What can institutions and individuals do to end the current educational and economic stalemate?--and offers a practical step-by-step plan every young professional can follow. From the end of high school through college graduation, he lays out exactly what students need to do to acquire the skills companies want. Full of tips, advice, and insight, this wise, practical guide will help every student, no matter their major or degree, find real employment--and give their parents some peace of mind.
There are many career options for people who like social media. This book explores what it's like to be a content creator, social media manager, customer service representative, and digital forensics investigator. Job descriptions, required training, tips for getting started, and future directions for each career are included.
There are many career options for people who like gaming. This book explores what it's like to be a video game artist, animator, video game writer, and programmer. Job descriptions, required training, tips for getting started, and future directions for each career are included.
Advances in Generative Artificial Intelligence (GAI) have created a new class of computer systems that exhibit astonishing proficiency on a wide variety of tasks with superhuman performance, producing novel text, images, music, and software by analyzing enormous collections of digitized information. Soon, these systems will provide expert medical care; offer legal advice; draft documents; write computer programs; tutor our children; and generate music and art. These advances will accelerate progress in science, art, and human knowledge, but they will also bring new dangers. Have we finally discovered the holy grail of AI - machines that match or exceed human intelligence? Which industries and professions will thrive, and which will wither? What risks and dangers will it pose? How can we ensure that these systems respect our ethical principles? Will the benefits be broadly distributed or accrue to a lucky few? How will GAI alter our political systems and international conflicts? Are we merely a stepping stone to a new form of non-biological life, or are we just getting better at building useful gadgets? Generative Artificial Intelligence: What Everyone Needs to Know® equips readers with the knowledge to answer these pressing questions.
An indispensable look at the next frontier of technological advancement and its impact on our world Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionize business, and question the foundations everything we do. In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will: Navigate the complex landscapes of risks and challenges posed by Generative AI Delve into the revolutionary transformation of the job market in the age of GenAI Understand AI's transformative impact on education, healthcare, and retail Explore the boundless potentials in media, design, banking, coding, and even the legal arena Ideal for professionals, technophiles, and anyone eager to understand the next big thing in technology, Generative AI In Practice will equip readers with insights on how to implement GenAI, how GenAI is different to traditional AI, and a comprehensive list of generative AI tools available today.
This book establishes a strong foundation by explaining core concepts like operating systems, networking, and databases. Understanding these systems forms the bedrock for comprehending security threats and vulnerabilities. The book gives aspiring information security professionals the knowledge and skills to confidently land their dream job in this dynamic field.This beginner-friendly cybersecurity guide helps you safely navigate the digital world. The reader will also learn about operating systems like Windows, Linux, and UNIX, as well as secure server management. We will also understand networking with TCP/IP and packet analysis, master SQL queries, and fortify databases against threats like SQL injection. Discover proactive security with threat modeling, penetration testing, and secure coding. Protect web apps from OWASP/SANS vulnerabilities and secure networks with pentesting and firewalls. Finally, explore cloud security best practices using AWS to identify misconfigurations and strengthen your cloud setup.The book will prepare you for cybersecurity job interviews, helping you start a successful career in information security. The book provides essential techniques and knowledge to confidently tackle interview challenges and secure a rewarding role in the cybersecurity field.