Principles of Mass Communications
by
Salem Press
Call Number: P90 .P756 2024
ISBN: 9781637007488
Publication Date: 2024-08-30
This volume introduces students to mass communication, a broad field that encompasses the communication of information to the public through a wide range of mass-media outlets, from print magazines and newspapers to interactive, multimedia-oriented websites and apps. The history of mass communication spans centuries, and changes within that field have often occurred alongside-and at times spurred on-social change, the rise and fall of industries, and shifts in the geopolitical landscape.